Skrímslasetur Icelandic Sea Monster Musuem
Icelandic Sea Monster Museum was ready to update their visual identity. They aimed to modernize yet still honor the history these legendary creatures held for the local community. The identity needed to capture the mystery and eeriness but also express a playful and passionate curiosity.
Keywords
Curious, Creepy, Playful
Client
Skrímslasetur Icelandic Sea Monster Museum
Role
Branding Identity
Credits
Adam Jang | Photography
The Logo Concept
The logo is built with a foundation of four triangles, one to represent each of the four monsters prominently spotted in the area. When formed together they create one monster like triangle to symbolize the paradox of perception alongside the unity that results in sharing stories of sightings. This folklore is a core part of Icelandic culture and something every traveling patron will get to be part of and experience through the museum.
