Liyu | Ethiopian Beanless Coffee
Ali brothers were looking for something colorful and grounded to package their new line of Ethiopian beanless coffee. The beverage delivers rich Ethiopian flavors without the Earth destruction. It is intended for earthy and hardworking shoppers looking for a sustainable upgrade to their favorite morning ritual. The word Liyu translates to unique or special which is exactly what can be found in each cup ;)
The packaging is inspired by natures imperfect shapes and also embodies a unique take on a classic beverage.
Keywords
Sensory, Grounded, Vibrant
Client
Ali Brothers
Role
Branding Identity | Packaging
Credits
Clay Banks | Photography